Yahoo!’s big data platform, Genome, sought a fun way to engage and inform potential customers of it’s capabilities. To that end contempt developed an “advermarketing” game to demonstrate the power of Genome.

Using an iPad, players navigate a 3D Yahoo-centric cityscape and use various Genome tools to “capture” targeted audiences.

Responsibilities included:

• C# programming using the Unity engine
• 3D asset production
• 3D and 2D animation
• Performance optimization