contempt developed a 3D pre-visualization application in Unity that incorporated the Oculus Rift VR headset and an iPhone in order to evaluate potential applications of Augmented Reality in Times Square that connect and synchronize OOH digital inventory across multiple locations. When the custom iOS remote control app running on an iPhone is used in conjunction with the Oculus Rift VR headset users are able to control the 3D iPhone in the scene (as seen in the video slide) and view “AR” pre-visualized in VR.

Features included:

• Immersive 3D virtual reality utilizing the Oculus Rift and the OVR SDK
• Video-playback synchronized across multiple Times Square billboards
• Accessing iPhone sensors to remotely control the 3D iPhone running the virtual “AR” app
• Pre-visualization of OOH AR applications using VR